REEVE
Yew
My Entrepreneurial Journey
From teenage product reseller to digital marketing expert and educator. My path to creating systems that deliver value whether you're present or not.
2009
THE SPARK - AGE 15
"What if I bought these and sold them myself?"
At 15, I discovered online marketplaces while my classmates focused on school and games. I used all my savings to buy watches from Alibaba and sold them on Lelong, Malaysia's local platform.
That first sale notification changed everything,
It wasn’t just money. I realized I could create value by connecting products with people.
2010
EARLY FAILURES
“Each failure chipped away my naiveté but built my foundation.”
My early ventures taught me hard lessons.
I imported Angry Birds merchandise, only to have our entire shipment seized by customs.
I created Goophy Enterprise, but the platform withheld all our payments.
I paid repeated “customs fees’ of products that never arrived, losing money in an elaborate violin import scam.
Painful, yes. But every loss taught me something no textbook could.
2010
LONDON CHANGED ME
“Standing among the world's top developers, I understood what separated me from success.”
Studying at King's College London was financially challenging and often lonely. The rental was high. Expiring Salmon & raw carrot was my best friend. I ended up locking myself in the room most of the days and picked up programming skills instead.
Good thing about "environment" is, there are a lot of programming competitions (aka Hackathons). I decided to try my luck.
After two failed attempts, I won my third hackathon and was interviewed by the London Evening Standard. Soon after, I won an Apple Developer Competition and flew to California for their Worldwide Developers Conference.
That experience taught me:
Success isn't about talent; it's about systems, vision, and relentless execution.
2016
MY STARTUP DREAM
As someone who gotten deeper into the technology world, I had a dream to have my own "startup". When I returned home, I co-founded a software development company, LAVA X Technologies.
Through my previous portfolios and marketing ability, I was able to secure many international projects for the company. My hope was to build those softwares and see them explode.
The reality is cold. While those clients have amazing ideas and paid us good money to develop the software, it came to my realization that most failed after awhile because of their lack of marketing experience and execution.
I decided to leave the company.
2017
FREELANCE
I go deep into marketing. Studying SEO, affiliate marketing, etc.
I even got into black hat and made good money. The problem with that is, I knew it wasn't a sustainable thing to do.
I still have a dream.
I decided to take it in my own hands.
2019
THE FUNNEL JOURNEY
I started Funnel Duo Media with my brother, Jackson.
We wanted to be the one that plays a part in helping clients make more money, not just developing the product, and that's what Funnel Duo Media set out to do, to become the best marketing agency.
Naturally, we started locally. We spotted a huge gap that we thought we could fill. Being bootstrap and self-funded, the path proved to be more difficult than imagined.
It wasn't smooth sailing. Trying to explain "funnel" to Malaysians was tough. Still, we understood it's part of the process-product-market fit.
We invested almost all of our savings & earnings, over RM100,000, into courses and seminars.
The breakthrough finally came from Tony Robbin's Business Mastery workshop.
We were too focused on "how to sell", and not focused enough on "who" to sell to.
And then we made it.
Not in our home country, but internationally.
Suddenly people are noticing us.
People are asking how.
It’s Not Just The Money It Generates
It’s The Freedom it Creates
2022
THE PIVOT
In search of our own product, we stopped taking new clients and went all-in to partner with a local software company in the B2B space. We 10x-ed the revenue generated within a year-ish and setup the company for IPO and globalization.
However, the rigidity of a huge company (120+ headcounts at one point) conflicts with my inner desire of freedom.
Jackson and I exited our shares in 2023 in search of something that is more aligned with ourselves.
2023
THE BRAND FUNNELS & AUTOMATICSALES AI
We realized that running an international agency is still fun, so we relaunched it.
In the same year, we spotted an opportunity to partner with HighLevel (GHL), an international software company that is up and rising, and launched our own version AutomaticSales AI with added features & support.
Within a year, we have 2,000+ active subscribers and won the highest GHL SaaSPreneur award.
2024
FREEDOM BUSINESS & AI AGENCY 3.0
The success of our agency & software led many people around us curious. It is also the year where Artificial Intelligence gets adopted by the mass through the launch of ChatGPT.
We recognized that the opportunity for Malaysian to "take it to the next level" has arrived - with barriers such as language & basic skillset replaceable with AI.
AI Agency 3.0 aims to provide an untapped opportunity for Malaysians to make money "internationally", a business without border.
The results speak for itself, with students taking actions making 4-5 figures USD by month.
2025
GROW, BUILD, INVEST
MORE BUSINESSES
Our successes certainly didn't come without guidance from mentors and partners.
In 2025, we want to extend the hand to grow more businesses.
If that's you, I look forward to speak with you.
I WASN’T JUST BUILDING BUSINESSES.
I WAS LEARNING TO BUILD FREEDOM
THROUGH SYSTEMS THAT RUN WITHOUT ME.
SPECIAL INVITE!
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